Claim de Shame: something that a person or place brags about or is known for that is scandalous or elicit. This person or place publicizes information about themselves that would make any lady blush. This entity then becomes known for this saucy piece of information and it turns into their claim de shame. You know that girl in school that is popular because she possesses “special” talents or the guy at your work who always has the hook-up. Practically every reality TV star has a claim de shame for their various erotic and indecent behaviors that make them so entertaining to the masses—can we say “Jersey Shore.”
This phrase came to me while I was on a recent hotel tour. The hotel sales person that was showing us around told my colleague and I that her hotel used to be Hugh Hefner’s Playboy Club. She explained the layout of this swinging club and pointed out Hef’s piano, but left out specific historic (and scandalous) details. Later that day, I was on another hotel tour and our tour guide was telling us how the historic hotel used to have a male entertainment center below. The underbelly of the hotel housed a brothel, which has since been converted into the spa. The rooms now offer a modern spin on relaxation. We even went through the secret passageway where guests seeking to unwind could access the brothel without even leaving the building—crazy!
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